Logo Design Web 2.0. Style Perfection or Contradiction

I recently read an article that discussed how people are using the Web 2.0 trend in logo designing now. It seems like Web 2.0 is not limited to websites any longer and designers are also trying to implement the well known Web 2.0 strategies in logo designs now.

By the way, have you ever wondered who set the rules for Web 2.0?

Well, that’s probably not as important as what it means and what it entails. We all know that Web 2.0 style is tantamount to bright colors and large fonts. However, when we design a logo, we need to ensure that it works and looks good on both Web and Print.

Designing logos in Web 2.0 style may not be a good practice. For example, if you design a business logo with Lemon Green color really large Arial font size, then it will look really unattractive in print, especially in black and white.

So, Web 2.0 should be limited to Web only. After all, it has the Web 2.0 essence in it. Logos should be designed after analyzing a business model and its requirements.

If a client wants you to design a logo specifically for the web, keeping in view the Web 2.0 trends, then you may most certainly follow that particular style. However, as a professional logo designer, you should guide them that if they use the Web 2.0 logo design elsewhere, then it may not look as attractive as it will look on their website. Tell them that they may need a new logo design for television or print in the future.

Once you educate them, they might ask you to forget about Web 2.0 for their logo design and create a design that will look good on every platform, not just web.