A good web design

There are many different styles of web design and many different ways to get one. from those built using website templates or web development software applications to complex content managed and e-commerce web designs such as those used by big brand names like Amazon, eBay and Tesco.

Some companies, even some big name companies, have unprofessional looking and badly designed websites. Some have amazing looking websites but because of their high graphical content and minimal text content can take an age to load, are not user friendly and do not provide what the visitor wants.

Though many aspects of website design differ from site to site, many things remain the same throughout the majority of websites on the internet. Most notably is the navigation or menu.

The way in which a website’s menu works and looks is very important, as ultimately, visitors to a website are looking for certain criteria that will make them either stay and interact or leave. This ability for a website to keep visitors interested is sometimes referred to as stickiness. Visitors want an attractive visually exciting experience, but perhaps more importantly, they want ‘ease of use’.

Website usability is a key factor for websites that want their visitors to stick around, make an enquiry and ultimately complete a transaction and order a product or service.

What are the Recent Trends in Logo Design world

You might have heard people say that green is a very difficult color to work with when it comes to designing something for cross media application such as a logo design or web page design. But the logo design industry has evolved so much and the green has become the new blue.

Also the important new trend is to use letters in a clever setting. Though this might be difficult for new artists with less experience and little knowledge of brand development. But letters and typography are very important visual elements that can make huge impact on any design.

The new millennium comes with lots of awareness about the environment and protection of the planet. The environmental campaigns across the globe and the issues faced by the earth has inspired many artists. Logo designers are no exception and they are trying to express this by adapting to a new trend of showing the nature's grandeur and beauty in their logo designs.

Design Trends - Blending Logos

Blending logos are the latest design trend in the industry. Their immense popularity is party due to the fact that this trend offers more unique and creative designs. This style is flexible and can make very interesting logos. It showcases smart ideas blended in shapes that are not what they actually look like. These logos make the viewer curious and hence are more memorable.

Designed by Nadir Balcikli, this logo shows letters CFO blended in to make a bi-cycle. CFO here stands for CFO cycling team.

The logo below was designed by Emrekoc, it is a beautiful example of blending. The tip of a pen is given the curves to represent feminine body. It gives a sense of refreshment and freedom. The type is clear and elegant and expressing just what you need to know about the logo.

Interesting Variations of Nike Logo

We all have seen the Swoosh of Nike logo, but did you ever notice that it has some great variations? Not only you see the Swoosh in Black and White, it is presented with different colors and tag lines as well.

“Just Do It.” is also a famous tag line of Nike and it encourages people to do different things. For example:

Here it encourages students to do Math problems:

 

Here it encourages runners to speed up:

 

Here it encourages… Well, it just says JUST DO IT:

 

Here are a few pictures of Nike Swoosh with some famous variations:

    

Recession, Designing and Small Businesses

Recent recession was supposed to create a big mess and destroy virtually countless big and stable organizations and, unfortunately, it managed to do it. However, several small businesses managed to not only survive, but thrive as well. Lots of people, after losing their jobs, started their own home based businesses to earn bread and butter for their families.

Why Small Businesses Failed?

Small businesses were supposed to help the economy and make it stable again, but it never happened due to the fact that some small businesses didn’t make some vital investments and, thus, they ended up with an unstable business and unprofessional business identity.

How Can Small Businesses Succeed?

When you start your home based business and run it from online from home, you need to ensure that you have a reliable web host, extremely good looking website and a professionally designed business logo. Those small businesses who realized the importance of a good design, managed to present themselves online as true professionals.

Recession Helped Small & Medium Design Companies:

This also helped small web design and logo design companies in terms of growth and profits. As startups and small businesses turned to them for design help, these companies managed to increase their profits significantly.

Online Presence with Quality:

Small businesses work hard to create their online presence to earn profits online. However, they do not put in enough efforts to design a professional quality website. Secondly, they don’t realize the importance of corporate identity either. This is why it becomes hard for them to survive in today’s competitive business world.

Ensure that you acquire the services of a professional web design and logo design company to give an attractive and professional look to your business.

Logo Design Web 2.0. Style Perfection or Contradiction

I recently read an article that discussed how people are using the Web 2.0 trend in logo designing now. It seems like Web 2.0 is not limited to websites any longer and designers are also trying to implement the well known Web 2.0 strategies in logo designs now.

By the way, have you ever wondered who set the rules for Web 2.0?

Well, that’s probably not as important as what it means and what it entails. We all know that Web 2.0 style is tantamount to bright colors and large fonts. However, when we design a logo, we need to ensure that it works and looks good on both Web and Print.

Designing logos in Web 2.0 style may not be a good practice. For example, if you design a business logo with Lemon Green color really large Arial font size, then it will look really unattractive in print, especially in black and white.

So, Web 2.0 should be limited to Web only. After all, it has the Web 2.0 essence in it. Logos should be designed after analyzing a business model and its requirements.

If a client wants you to design a logo specifically for the web, keeping in view the Web 2.0 trends, then you may most certainly follow that particular style. However, as a professional logo designer, you should guide them that if they use the Web 2.0 logo design elsewhere, then it may not look as attractive as it will look on their website. Tell them that they may need a new logo design for television or print in the future.

Once you educate them, they might ask you to forget about Web 2.0 for their logo design and create a design that will look good on every platform, not just web.

Well Designed Logos

A good logo design is significant for any marketing, and advertising plan. Marketing today, is a tool that is available for every one to use by the means of technology and the internet. Even small businesses can explore the realms of heavy marketing from the comfort of their homes and desktops. 

But whether you are marketing online or offline, in the print or on the television. Any good marketing campaign is ineffective without a proper design to support it in every aspect. On this blog we discuss logo design trends, so naturally I can not stress enough to make myself heard that a marketing plan is useless if it does not have a proper logo design behind it. You may also need a good website design. 

Fortunately the competition among the logo design and website design service providers is so tough these days that it benefits other small businesses directly. As a consumer other small businesses can afford to hire one or sometimes even more companies and individuals to do the job. They can hire a logo design company for a custom logo design and then they can give the web design project to someone else. They can even find companies that provide both services together. In fact it would be better if you hire someone for the entire project as it will be easier to maintain a consistency between the styles of the two projects. 

To effectively hit the market with a well designed logo you need to make sure that you use your logo where it should be used. But even before that you need to make sure that you have a well designed logo. There are some basic parameters on which you can the quality of a logo design.