A good web design

There are many different styles of web design and many different ways to get one. from those built using website templates or web development software applications to complex content managed and e-commerce web designs such as those used by big brand names like Amazon, eBay and Tesco.

Some companies, even some big name companies, have unprofessional looking and badly designed websites. Some have amazing looking websites but because of their high graphical content and minimal text content can take an age to load, are not user friendly and do not provide what the visitor wants.

Though many aspects of website design differ from site to site, many things remain the same throughout the majority of websites on the internet. Most notably is the navigation or menu.

The way in which a website’s menu works and looks is very important, as ultimately, visitors to a website are looking for certain criteria that will make them either stay and interact or leave. This ability for a website to keep visitors interested is sometimes referred to as stickiness. Visitors want an attractive visually exciting experience, but perhaps more importantly, they want ‘ease of use’.

Website usability is a key factor for websites that want their visitors to stick around, make an enquiry and ultimately complete a transaction and order a product or service.